Localization vs Customization
Localization and customization are two different approaches to adapting products or services to meet the needs of users. Localization refers to the process of modifying a product to suit a specific region or culture. This can involve translating text, adjusting graphics, or changing formats to make it more relevant and understandable for local users. For example, a software application might be localized by translating its user interface into a local language and adjusting any cultural references to make them more relatable.
On the other hand, customization allows users to tailor a product to their personal preferences. This means that users can change settings, layouts, or features to better fit their needs. For instance, a social media platform might let users customize their profiles by choosing themes, adding widgets, or organizing content in a way that reflects their individual style. While localization focuses on broader cultural adjustments, customization is about personalizing the experience for each user.
By CA L.Muralidharan and CPA L.Mukundan
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