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Localization vs Customization

Localization vs Customization

Localization and customization are two different approaches to adapting products or services to meet the needs of users. Localization refers to the process of modifying a product to suit a specific region or culture. This can involve translating text, adjusting graphics, or changing formats to make it more relevant and understandable for local users. For example, a software application might be localized by translating its user interface into a local language and adjusting any cultural references to make them more relatable.

 

On the other hand, customization allows users to tailor a product to their personal preferences. This means that users can change settings, layouts, or features to better fit their needs. For instance, a social media platform might let users customize their profiles by choosing themes, adding widgets, or organizing content in a way that reflects their individual style. While localization focuses on broader cultural adjustments, customization is about personalizing the experience for each user.

 

 

By CA L.Muralidharan and CPA L.Mukundan                 

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